Plant-based living isn’t just about food anymore. In 2026, consumers are embracing plant-based wellness across supplements, skincare, and daily routines — and CBD plays a key role.
Clean Ingredients Take Center Stage
Shoppers increasingly avoid:
-
Artificial additives
-
Harsh chemicals
-
Over-processed formulas
They prefer simple ingredient lists backed by transparency.
CBD as a Lifestyle Ingredient
CBD is no longer seen as a trend — it’s part of a holistic wellness approach that includes mindfulness, movement, and self-care.
Ethical & Veteran-Owned Brands Matter
Consumers increasingly support brands with purpose. Woman-owned and veteran-owned businesses resonate strongly with values-driven buyers.